Archive for February, 2021

Art Schools – Smart Market Segmentation Ideas Using Vinyl Banners

February 7th, 2021

Consumers have their distinct and different wants and needs. When marketing your art school, make sure you have an analysis of the type of people living within the vicinity or community of your school. It is effective to use segmentation when using vinyl banners since it is visible and once you created an effective ad, it will reach and get the attention of the specified market ought to be targeted by your print concept. Here are market segmentation ideas for your school that will help you in deciding for the content of vinyl banner ad concept to use.

Market Segmentation Ideas Using Vinyl Banners for Art School

o Geographic. People live in different locations. The placement of your banners should be at the right place where your market lives. Put them in areas near your art school. It is hard to attract potential customers or enrollees from far communities. Proximity or distance from the school is one of the considerations being thought by your customers.

o Demographic. The age, sex, race and income, put these into considerations when creating your vinyl banner. Demographics classify your clients into specific target market where you can base the type or concept of vinyl banner print you will produce. Depending on the demographics, your art school potential enrollees have different needs and wants therefore they will have diverse reactions or impression on your print advertisements. So make sure you research about the market existing in the community where you founded your art school.

o Psychographic. Humans are all born to be unique and different from other. The lifestyle and personality of people varies from one individual to another. Your vinyl banner content should present an idea that complements to their lifestyle. Since you are endorsing an art school, there are various forms of artistic venue or medium. You should provide specifications on your print material about the type of art education you offer so you’ll get the market you have goaled to be your target.

o Behavioristic. Think of dividing first your consumers according to their loyalty. Are you targeting your art school students to keep them patronizing your school or are you getting more students who are not yet part of your program? Choose which market you are going to advertise your school so you can create an appropriate print image for your vinyl banners.

o Benefit. Consumers are generally relying their satisfaction based on their needs and wants. Cater to these factors when making your print material. Meet their needs by having surveys on what they like in an art school and base your educational program on this. When you have met this adjustment on their needs, make them more satisfied by working on their wants. You can also do surveys on this, where you’ll ask them evaluations on your art school educational program.

Base on these market segmentation ideas the vinyl banner design you are going to present to your specific market. Specific print ad reaches the desired audience faster rather than unplanned marketing segmentation for your art school.

Role of Banners in Summer Learning and Training Programs

February 7th, 2021

With summers comes a spree of learning and training programs of diversified categories. From short language courses to computer software trainings to sewing or cooking classes, virtually everything is taught and learned during a short span of summers. Where learners are keen to sharpen their knives in their respective fields of interest, organizers and teachers are eager to grab as many trainees as they can for the course being offered.

Marketing a training program is as important as organizing it. If you have arranged competent trainers, efficient training equipment and supportive training environment, the word about it needs to reach the masses so that they can avail of the offer. Besides other means, custom banners for specific training programs make perfect tools to reach your target audience.

Since summer learning and training programs are short lived, they do not generally need to be advertised on long term or permanent basis. In most cases, such programs are advertised a month or so before the training begins. Active and targeted advertising tools yielding prompt results are ideal for such short lived campaigns as summer training programs. Well designed, informative banners are among such tools as are ideal for short term campaigns and make a swift call for action. For instance, you can highlight the last date of registration on your banner or make people rush with crisp punch lines like ‘first come, first served’ or ‘limited seats available’.

Though some institutions cater to countrywide or even worldwide audiences through their fellowship programs and special summer courses, mostly such programs have a regional appeal and strive to entice the local populace. In that case, one does not need to spend huge sums on international or country wide media to make announcements. A couple of banners tactfully placed on some public places might do the job well.

Unlike several mainstream media that require a generalized appeal for a diversity of masses, one can afford to be very particular with custom vinyl banners for specific training programs. For instance, you can get your banner printed in the regional language or use other social and cultural symbols that have a regional appeal to design your banner. For instance, if you want to offer cooking classes, you can highlight some local dishes on your banner.

Many educational institutions tend to offer short summer courses in addition to their regular annual degree or diploma programs. If the institution has an already established local standing, it does not need to market its name. Rather, it needs to market a particular program. In such cases, conceptual banners for educational programs are designed and printed to make people aware of the importance and utility of a given program. Many software training courses, computer languages and graphic designing courses use conceptual banners that serve to enlighten the laymen regarding the practicality of such courses.

Designing conceptual banners for learning and training courses is a little more critical than designing your event banners. Event banners are mostly designed for decorative or welcoming purposes while conceptual banners need to inform and persuade the audiences for the advertised program. One needs to consider several factors before rushing to get the banners printed, of which, the nature of your course is the most important one. If you are offering some exclusive kind of course or you are the only one in town to offer it, you need to market the importance of the course itself whilst making people visualize the benefits they can accrue out of it. However, if it is a commonly conducted program and you have many competitors around, you need to market the peculiarities of your training center, be it your trainers, your world class equipment or highly up-to-date course requirements. Anything that can support your stance as the best training provider in the area needs to be mentioned on your banners.

Finally, printing the banner on an appropriate material with quality inks and sharp image results is equally important. You may get your banners printed on either fabric material – which is very cost efficient choice – or on vinyl material which gives a very fine finish to your banner and is very durable. You can dump the banner after the course is over and use it again next year when summers are around the corner.

Josh Makkaveli holds advance degree in Business; specializes in Marketing & Communication Techniques. Having work in printing industry from the last 15 years and considered as the oldest marketing team member of PrintingHost, has provided services in marketing and promotion. Now he is providing consulting services in the same department and supervising marketing team members. He has been writing thousands of articles on printing material, how printed products help in marketing and brand building, events and party decorations and many others. He also has written many articles just to create awareness among general public and small businesses.