Consumers have their distinct and different wants and needs. When marketing your art school, make sure you have an analysis of the type of people living within the vicinity or community of your school. It is effective to use segmentation when using vinyl banners since it is visible and once you created an effective ad, it will reach and get the attention of the specified market ought to be targeted by your print concept. Here are market segmentation ideas for your school that will help you in deciding for the content of vinyl banner ad concept to use.
Market Segmentation Ideas Using Vinyl Banners for Art School
o Geographic. People live in different locations. The placement of your banners should be at the right place where your market lives. Put them in areas near your art school. It is hard to attract potential customers or enrollees from far communities. Proximity or distance from the school is one of the considerations being thought by your customers.
o Demographic. The age, sex, race and income, put these into considerations when creating your vinyl banner. Demographics classify your clients into specific target market where you can base the type or concept of vinyl banner print you will produce. Depending on the demographics, your art school potential enrollees have different needs and wants therefore they will have diverse reactions or impression on your print advertisements. So make sure you research about the market existing in the community where you founded your art school.
o Psychographic. Humans are all born to be unique and different from other. The lifestyle and personality of people varies from one individual to another. Your vinyl banner content should present an idea that complements to their lifestyle. Since you are endorsing an art school, there are various forms of artistic venue or medium. You should provide specifications on your print material about the type of art education you offer so you’ll get the market you have goaled to be your target.
o Behavioristic. Think of dividing first your consumers according to their loyalty. Are you targeting your art school students to keep them patronizing your school or are you getting more students who are not yet part of your program? Choose which market you are going to advertise your school so you can create an appropriate print image for your vinyl banners.
o Benefit. Consumers are generally relying their satisfaction based on their needs and wants. Cater to these factors when making your print material. Meet their needs by having surveys on what they like in an art school and base your educational program on this. When you have met this adjustment on their needs, make them more satisfied by working on their wants. You can also do surveys on this, where you’ll ask them evaluations on your art school educational program.
Base on these market segmentation ideas the vinyl banner design you are going to present to your specific market. Specific print ad reaches the desired audience faster rather than unplanned marketing segmentation for your art school.